Calendar | FAQs | Challenges | Workshops | Masterclasses | Home
Master every area of your life—inside Club 12
Club 12 with Dean Bokhari is like a gym for your personal + professional development. When you join, you’ll be stepping into an ongoing self-improvement arena where you’ll master a new pillar of success each month—habits, goals, productivity, relationships, health, and more—through actionable training, coaching, and an elite community of people dedicated to becoming their best.
What is Club 12?
Hit the Play button below to see how it works.
Why is it called Club 12?
The name comes from what I call the 12 Pillars of Personal Development (sometimes referred to as the 12 Pillars of Success) which are:
Goals & Values
Personal & Professional Relationships
Habits & Rituals
Productivity
Mental Strength
Health & Wellness
Communication
Leadership & Creativity
Purpose & Spiritual Success
Work-Life Harmony
Emotional Intelligence
Continuous Improvement
When you become a member of Club 12, you’ll master each of these pillars—and transform your life in the process.
Popular inside Club 12
Club 12 is full of research-backed personal development systems—including articles, in-depth guides, masterclasses, training workshops, and more. Here are some of our community’s favorites, organized by category.
MINDSET + MENTAL STRENGTH
GOALS
Use this Rule to Beat Procrastination and Start Taking Action
You’ve Set Your New Year’s Goal, But Have You Put a Practice in Place?
PRODUCTIVITY
HABITS
HEALTH + WELLNESS
RELATIONSHIPS
GENERAL PERSONAL GROWTH
Unlock everything with a membership
Get access to everything you need to level-up in life and work
Premium personal development masterclasses
Actionable challenges every month
Live training workshops
Deep-dive life guides
Direct access to me
(7-day money-back guarantee)
About Dean Bokhari
How it all started — A brief story about my personal development journey
I picked up the phone.
It was my cousin, Rabia, and she could barely get her words out.
I still remember her shaky voice on the other side of the line:
“Your mom…”
“Your mom, she—”
After pushing past her tears and hesitation, she finally said it:
“Your mom had a stroke.”
My heart dropped.
I got in my car and drove from Richmond, VA (where I lived and attended college at the time) straight to Inova Fairfax Hospital in Falls Church, VA.
Tears were streaming down my face for the entire 90-minute drive.
I had no clue what to expect.
I remember running down the hospital halls, frantically looking for my mom.
When I finally got to her room, there she was, lying in a hospital bed with tubes and IVs and all sorts of things hooked up to her.
I immediately broke down crying.
I gently kissed her on the head, and then pressed my forehead against the pillow my mother was resting on.
I was at risk of losing the single most important person in my life. And honestly, I couldn’t handle it.
Then she opened her eyes, and looked at me…
And in a struggled, raspy tone of voice, she said:
“Oy akhmakh, [which means “you fool” in Uzbek]
why are you crying?”
(In the Uzbek language, “Oy akhmakh” is the English equivalent of saying something like, “Oh gosh, don’t be so silly!”)
I didn’t respond.
I was just glad to hear her voice.
My mother had suffered a brain aneurysm, which led to a stroke, all while simultaneously experiencing a minor heart attack.
It happened while she was on a phone call. And to this day, more than 20 years later, we still don’t know who she was talking to.
That night I prayed harder than I ever had.
I still remember sitting in my parent’s bedroom, together with my little brother and our father, desperately pleading for a miracle that only God could grant…
We prayed for my mom’s life.
We prayed for her to heal.
We prayed for a miracle.
Because we couldn’t live without her.
Mom was the glue that kept our family together.
That night, I also made a promise…
A promise that, if mom makes it through, I would turn my own life around and make her proud.
After two long years of painful, patient, and persistent rehab, my graceful momma was BACK.
She could walk, and talk, and joke around just like she always had prior to the stroke.
And most importantly:
She was with us.
She had made it through.
Fast forward a couple decades, and here she is, picking lemons and pomegranates at my house here in SoCal with my daughter:
I wasn’t always the Dean you know and love…
Or love to hate, ha.
Prior to getting into the personal growth field, I was a clueless, careless young man who was unhealthy, overweight, and completely unfulfilled with my life.
I lacked purpose.
I had no goals.
And the people I surrounded myself with didn’t exactly inspire me to be my best.
I was a stereotypical “frat boy” – a kid who tried to be cool but felt deeply insecure on the inside.
In short: my future looked bleak.
My “wake-up call” was a literal phone call telling me my beautiful mom might not make it.
During my mother’s recovery, I began building myself into the kind of man she could be genuinely proud of.
I went back to college more determined than ever—quickly pulling myself up from almost getting kicked out to graduating with honors.
I quit the bad habits that were holding me back. I began setting goals. I lost the weight, got in shape, and even had a brief stint as a fashion model.
Then, right as I was about to start my first semester of law school, I tore up the acceptance letter and decided to pursue a completely different path.
I didn’t know exactly what that path would be, but I knew that becoming an attorney wasn’t the right fit for me (no disrespect to the lawyers out there—you do crucially important work and you know it).
I just knew I wanted to do something meaningful with my life.
Something that “fit.”
So, I started a learning journey in hopes of “finding myself.”
I began reading Self-Help books—one after the other.
I attended Personal Development seminars—as many as I could find.
I’d even fall asleep each night listening to audio programs by Earl Nightingale, Jim Rohn, and Tony Robbins.
And all the while, it still hadn’t occurred to me that I would eventually be writing and teaching the type of material I was consuming…
Until, one day, I was talking to a buddy of mine, sharing everything I was learning about.
I told him about how I was writing down my goals; about how I was learning to shift my mindset. I shared how I’d built strong habits and took small steps daily to eventually turn my life around.
And that’s when it hit me: I was actually good at this stuff.
I had a knack for telling stories and simplifying complex ideas.
This, then, eventually led to me starting a website to share my ideas.
Then came a podcast. Then came the speaking engagements.
Then came the training programs, the books, the coaching, the productivity tools, and all the other businesses I’ve had an opportunity to start…
All guided by a single, simple unifying mission:
To help people improve their lives and achieve their goals.
And I haven’t looked back since.
I often tell folks I don’t believe in luck.
I say this because I don’t want you to rely on it. Hoping to get lucky isn’t a reliable strategy for anything.
But the truth is, I’ve gotten lucky in ways I’ll never know but will always be grateful for.
At the same time though, nothing about me was handed over on a silver platter.
It was earned and built and constructed – over years of hard work and painful failure.
Before I made my first million, I was on the brink of bankruptcy.
Before I became healthy and fit, I was overweight and out of shape.
Before I had the confidence to speak in front of an audience, I was shy and timid.
And before I decided to help others for a living, I had to help myself…
I’ve been in the personal growth industry for over two decades now.
I’ve spent that time researching and personally testing what actually helps people improve their lives and achieve their goals. I’ve coached hundreds of people, trained thousands of people, written multiple self-improvement books, narrated over 300 audio titles, read well over a thousand self-help books (yes, seriously), published over 400 articles (without AI), and worked with some of the world’s largest organizations.
My work has been featured in Forbes, Lifehacker, Inc., Huffington Post, Elite Daily, and more. And I’m known for publishing evidence-based self-improvement content that I first test on myself before sharing with others.
I’m not sharing any of this to puff up my ego.
I’m a human being just like you and everyone else.
I’m not perfect. Nowhere near it. And any so-called “guru” that tries to position themselves that way is lying through their teeth.
We’re all a work in progress.
And that’s what Club 12 is really all about:
Making progress…
Progress in life. Progress at work.
Progress with your health, your goals, your sense of purpose and personal power.
And if you’re willing to take small steps daily, that progress will compound…
Into the kind of progress that leads to the outcomes you actually want out of your life.
Then, one day, you’ll look back and realize you’ve transformed your own life—in a profoundly meaningful way.
Club 12 is the premier personal development training platform + community for high-performers…
A training platform, website, and app (inside Substack)—all rolled into one—that delivers powerful, actionable, research-backed training to help you master every major area of your life.
I’ve organized it around the 12 core areas of personal development, which I call…
The 12 Pillars of Personal Growth
Goals & Values
Personal & Professional Relationships
Habits & Rituals
Productivity
Mental Strength
Health & Wellness
Communication
Leadership & Creativity
Purpose & Spiritual Success
Work-Life Harmony
Emotional Intelligence
Continuous Improvement
The 12 Pillars are based on the very same principles and frameworks I’ve used to transform my own life.
And each of the pillars above is supported with live training workshops, actionable challenges, and premium masterclasses — all of which you can dip into on-demand, on your own time.
When you become a member of Club 12, you’ll master each of these pillars—and transform your life in the process.
And because personal development is a continuous journey — it doesn’t end after we’ve covered all 12 pillars.
We keep going…
After going through the 12th pillar, we go back to pillar one—with all-new content, fresh training, and new actionable challenges.
If you’re serious about mastering every area of your life — personally, professionally, physically, mentally, emotionally, financially, spiritually, and more — then Club 12 is for you.
Take a moment to envision what it would look and feel like if you had each of the most important areas of your own life handled…
Your goals.
Your habits.
Your productivity.
Your mental strength.
Public speaking. Work-life harmony. Career success. Personal fulfillment. Health. Emotional wellbeing. Purpose. Leadership.
The whole shebang…
How much of a difference could mastering these pillars make on your life?
Don’t just read my story and sit with it.
Stand up and start writing your own.
Elevate every area of your life. Personally, professionally, and everywhere in between.
Inside Club 12. The ultimate training arena for self-improvement.
Club 12 is an ongoing personal development hub where you’ll master a new pillar of success every month—habits, goals, productivity, relationships, health, and more—through coaching, community, and actionable training. It’s tightly organized, easy to use, and designed to bring you a world-class personal growth experience.
Here’s what’s inside:
Live training workshops. Every month, I conduct a new live training workshop focused on that month’s pillar of success—followed by a Q+A on Substack Live.
For example, January: Goals, February: Relationships, March: Habits, April: Productivity. (Note: If you miss a live meeting or training, don’t sweat it – you’ll always have access to the replay.)
Actionable challenges/series. Every month, you’ll get a new actionable challenge focused on a new pillar of success—designed to help you implement our monthly pillar of success into your own life, easily. Even if you’re short on time.
Recent challenges covered topics like: Designing Your Greatest Year, Habit Building, and Productivity
Masterclasses. Each month, I drop a new research-backed personal + professional development training program to support your growth, including:
Make it Happen, Month of Motivation, Master the Morning, Deep Work, How to Win Friends & Influence People, The One Thing, and more. All on-demand, so you can watch, read, and listen on your own time.
Club 12 App via Substack (available for iPhone & Android), giving you a simple and seamless way to watch, listen, and read everything I put out, no matter where you are.
A community of high performers. Club 12 members have access to a private community of people dedicated to becoming the best version of themselves. Use the private community chat for accountability and direct access to me—I jump into the chat daily to engage with you and answer questions personally.
Test-drive Club 12 for 7 days. If you don’t begin to build the kind of life you’re proud of, get your full investment back with a single click.
Hit the button below to become a member of the premier personal development training arena + community for high-performers.
Club 12 works—testimonials
“I love the short and sweet and to the point trainings, so many (so many!) great ideas. Just even implementing and tweaking a few have helped me to stay the course on my goals, because I’m waking up at 5am now (most days) thanks to your morning masterclass. Getting a lot done before everyone else rises, and exercising consistently now. Improving my health, my results and my belief in myself. Thank you Dean”
— Amy Wong, Club 12 Member
“Hey Dean, great class today on building high leverage habits!”
— Todora Millington, Club 12 Member
“I like that you provide a video of the content, but you can also read. Of course, more inspirational to see your videos. 😊 Definitely will make a live event too. Thank you for the warm welcome!”
— Susan B. Gilder, Club 12 Member
Club 12 FAQs
Q: Will the content inside Club 12 repeat each year or is it new every year?
The 12 Pillars of personal development remain the same, but the content never repeats—we start each year with fresh, new content and training. Which means you’ll always have access to everything inside Club 12—past, present, and everything I’ve got planned ahead.
Q: What are the 12 Pillars of Personal Development?
Goals & Values
Personal & Professional Relationships
Habits & Rituals
Productivity
Mental Strength
Health & Wellness
Communication
Leadership & Creativity
Purpose & Spiritual Success
Work-Life Harmony
Emotional Intelligence
Continuous Improvement
Q: What makes Club 12 worth paying for?
Because it helps you stay close to the ideas, habits, tools, and people that pull you higher. One good training can change how you structure your day. One challenge can help you rebuild consistency. One idea can improve your focus, health, relationships, confidence, or decision-making. And the real value is not just the content. It’s the ongoing environment. That’s what keeps people moving.
Q: What exactly is Club 12?
Club 12 is a premier personal development training platform and community... It’s like a private personal growth gym — a membership for people who want to get sharper, stronger, healthier, more focused, and more consistent. Each month, members get a practical theme, live training, challenges, community support with a direct line to me, and tools to help them actually apply what they’re learning. It’s not just content. It’s a place to train your mind, improve your habits, and stay connected to people who are also working on themselves.
Q: Who is Club 12 for?
Club 12 is for people who want to keep growing, but want structure. It’s for professionals, entrepreneurs, parents, creators, leaders, and high-performers who want to become more disciplined, focused, calm, and capable. You don’t need to be “advanced” to join. You just need to care about getting better.
Q: What do I get when I join?
You get access to Club 12 member content, live trainings, monthly themes, all of the popular self-improvement series & challenges, community conversations, 10+ masterclasses, and member-only resources. You’ll also get access to recordings, so even if you can’t attend live, you can still benefit. The goal is simple: Help you take research-backed personal development ideas and turn them into daily action.
Q: How is Club 12 different from Dean’s free Substack?
My free Substack gives you ideas and occasional previews of what our premium members experience. When you go all-in, you unlock everything you need to implement the ideas you’ve picked up under the free tier. You get more structure, more training, more practical tools, and more direct support around the ideas I teach. Free subscribers get inspiration. Club 12 members get the training room.
Q: I’m already busy. Will I have time for this?
Yes. Club 12 isn’t a rigid place that requires you to show up to every single thing to get value from it. You don’t need to spend hours every week inside the membership (unless you want to). You can start with one training, one challenge, or one idea you can apply immediately. Even 20 to 30 minutes a week can make a difference when the material is practical, actionable, and focused—which is exactly how I’ve designed it.
Q: What if I can’t attend the live trainings?
No problem. Everything is recorded—training workshops, masterclass courses, challenges, meetings, etc—so you can watch them on-demand, on your own time. Of course, attending live gives you the energy of the room and the chance to ask questions, but you can still get value if you watch later, on your own schedule.
Q: Where should I start after joining?
You can start wherever you wish. You can go back and check out everything I’ve already made available, or you can start with whichever pillar we’re currently on. My suggestion: watch the most recent training, introduce yourself in the community, and pick one simple action to apply that week. Don’t try to consume everything at once. The win is not “catching up.” The win is getting started. Plus, you’ve got access to everything, on-demand, for as long as you stay a member, so you can enjoy training at your own pace as well.
Q: Is Club 12 more about productivity, mindset, health, habits, or personal growth?
All of the above. Each month focuses on a different area of becoming a stronger, wiser, more capable person—both at work and at home. We cover everything you need to make your life a masterpiece: goal-setting, productivity. habits, health, nervous system regulation, communication, relationships, discipline, emotional resilience, mental strength, and more. The common thread is this: Become better in the areas that matter most.
Q: Is this a course or a community?
It’s both, but it’s not a normal course you “finish” and forget. Club 12 is an ongoing training environment. You get useful content, but you also get rhythm, accountability, momentum, and direct access to me. It’s closer to a private personal-growth gym than a one-time course.
Q: What kind of person gets the most value from Club 12?
The person who joins and participates. You don’t need to be perfect. You don’t need to attend everything. You don’t need to comment every day. But you do need to show up… And whether you do that live or on your own time is totally up to you. Watch the trainings, try the challenges, use the tools, ask questions, and apply what you learn. Club 12 works best for people who want to move from “I know this stuff” to “I’m actually living it.”
Q: What if I join and feel behind?
You won’t be behind. Club 12 is built around my 12 Pillars of Personal Development, so there’s always a natural place to begin. You can start where we are now. No need to binge everything or catch up on every past post unless you want to (some people do!) Just step in and start with the next right action.
Q: What if I’m not sure Club 12 is right for me?
No worries at all. You can test-drive it for 7 days, totally free of risk. If it’s not the right fit, there’s a simple “cancel and return” link in your account (under your Profile), which you can click or tap for an immediate refund within 7 days of joining. You don’t even need to email or talk to anyone.
Q: What makes Club 12 worth paying for?
It helps you transform your life with evidence-based personal development training, community, and coaching. You stay close to the ideas, habits, tools, and people that pull you higher. One good training can change how you structure your day. One challenge can help you rebuild consistency. One idea can improve your focus, health, relationships, confidence, or decision-making. And the value isn’t just in the content and training. It’s also the ongoing environment of success and peak performance. That’s what keeps people moving.
Q: What’s the simplest reason to join?
Because you already know your personal growth and development is important. Club 12 gives you a place to practice it. Not someday. Not when life slows down. But right here, right now.
Ready to elevate every area of your life?
Go here to get started now:
Note: I don’t use AI for my writing, even if my love affair with the almighty em-dash says otherwise. I’m a human being, just like you—so please excuse any writing errors you may have run into on this page.
