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The best of Club 12 with Dean Bokhari — Plus, how it works and where to find everything.

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What is Club 12?

Master every area of your life. Personally + professionally.

Join 30,000+ members using Club 12 to master their: habits, mindset, productivity, health, relationships, emotions, motivation, and more.

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Why is it called Club 12?

The name comes from what I call the 12 Pillars of Personal Development, which are:

1. Goals & Values

2. Personal & Professional Relationships

3. Habits & Rituals

4. Productivity

5. Mental Strength

6. Health & Wellness

7. Communication

8. Leadership & Creativity

9. Purpose & Spiritual Success

10. Work-Life Harmony

11. Emotional Intelligence

12. Integration & Continuous Improvement

When you become a member of Club 12, you’ll master each of these pillars—and transform your life in the process.

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Popular in Club 12

Club 12 is full of research-backed personal development systems—including articles, in-depth guides, masterclasses, training workshops, and more.

Here are some of our community’s favorites:

Goal-setting + productivity

• Live Workshop: How to Conduct a Yearly Design

• The Greatest Year Challenge

  • Stretch yourself

  • The 4 daily wins

  • Let go of the old, make room for the new

  • Visualize a successful future

  • Surround yourself with the right people

  • Turn resolutions into habits

  • Commit

• Goal Setting with the Drill Down Method

• Masterclass: Make it Happen

• Use this Rule to Beat Procrastination and Start Taking Action

• You’ve Set Your New Year’s Goal, But Have You Put a Practice in Place?

• Clarify What You Really Want

• Roles + Goals

• Masterclass: Deep Work

• The Complete Guide to Time Blocking

• The Productivity Challenge

  • Conduct a Mind Cleanse

  • Create a task list you can actually get done

  • Find your Peak Performance Period

  • How to use the 1-2-5 Method™ to skyrocket your daily productivity

  • Time block daily

  • Take breaks

  • Maximize your productivity

Habits

• Masterclass: Build Strong Habits

• The 5-Day Habit Building Challenge

  • Make your target habit, a tiny habit

  • Habit stacking

  • How to make habits frictionless to do

  • Anchor your habit with a reward you crave

  • Use contingency plans to build habits that stick

• Masterclass: Make it Happen

• Masterclass: Master the Morning

• Turn resolutions into habits

• The real key to forming new habits

• The golden rule of habit change

Relationships

• Connect: The Premier Couple’s Communication Course

• Masterclass: How to Win Friends + Influence People

• The Connection Challenge

• Love Yourself

• How to Establish Immediate Rapport with Anyone

General personal development

• How to Overcome Laziness + Lack of Motivation

• Find the Why Behind Your Motivation

• The Action-First Principle

• When Goals are Vague, Motivation Will Fade

• Overcoming fear

• How to Turn Rejection into Motivation

• Find Your Why

• The 40% Rule (Use this whenever you feel like giving up)

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Club 12 navigation guide

Club 12 lives at deanbokhari.com/go/club.

💻 If you’re accessing Club 12 on desktop, you can easily find every section organized into tabs at the top of the homepage here.

📱 If you’re accessing Club 12 on mobile/the Substack app, please use the clickable menu below. (Note: this page will always be pinned to the top of Archives tab in the app for easy access.)

• Club 12 Homepage
  Your main feed. New posts show up here.

• This Month
  The schedule lives here. Monthly themes, session dates, what’s coming up — all in one place.

• Monthly Challenges
  Each month has its own challenge tied to that month’s personal growth theme. Past challenges are archived in tabs that include the word “Challenge” in the name — so if you want to revisit one, just look for those tabs.

• Live Workshops
  Replays of in-depth monthly training workshops conducted on Substack Live.

• Masterclasses
  Your full library of self-paced courses. Go at your own pace, come back whenever.

• Monthly Jam Sessions
  Recordings of the live Zoom calls. Missed one? Watch it here anytime.

• Chat (desktop)
  The community hangout. Dean is active here. Drop a question, share a win, or just check in — it’s a real conversation. To access the chat on your phone, use the app:

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Master every area of your life.

Personally, professionally, and everywhere in between.

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