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The majority of people looking for motivation will wait for something, or someone, to come around and motivate them before they can get up and take action to motivate themselves.
This is the wrong approach.
I operated with this “motivation comes before action” mentality for years before finally realizing that I had it all backward…
I would look for ways to get motivated to exercise, to get up early, or to stop procrastinating and do my work…
And I’d be motivated about doing these things for a little while, but shortly thereafter, the motivation would fade and I’d stop taking action.
Then I realized that the lifespan of motivation is, in a weird way, very similar to personal hygiene:
You brush your teeth and your mouth feels fresh—until you eat a meal and need to brush again.
You put on fresh clothes that make you look and feel sharp—until you drop ketchup on your bright white shirt.
You wake up and take a shower every day to be clean and presentable—until the next day when you need to do it again.
Just like taking care of your personal hygiene is an important part of your daily routine, I want to suggest that taking care of your motivation each day is as well.
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I think the late great author, Zig Ziglar put it best when he said,
“People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.“
Bottom line?
Motivation is temporary, so we need to take small steps daily to keep the motivation train moving along, or else it’ll lose steam and come to a screeching halt.
This realization eventually led me to another simple discovery, which I now believe is the most important thing you need to know about motivation.
I call it The Action-First Principle, which states:
Action comes first, motivation follows.
To put it another way: Action leads to motivation, not the other way around.
Action Leads To Motivation
Here’s how most people approach motivation:
MOTIVATION → ACTION → MORE MOTIVATION
(In other words: if they don’t “feel” motivated to take action, they don’t.)
Here’s how motivation really works:
ACTION → MOTIVATION → MORE MOTIVATION
Regardless of what you want to get motivated about, the answer always begins with action.
Action is the impetus for motivation.
Action is the precursor to motivation.
Action comes FIRST, motivation comes after.
We want to stop saying:
“I need to get motivated to take action.”
We want to start saying:
“I need to take action to get motivated.”
I often tell people who struggle with motivation and productivity:
It’s easier to act yourself into a better way of feeling than it is to feel yourself into a better way of acting.
Grab your fattest sharpie and write that down.
Then tape it up somewhere you know you’ll see it on a daily basis.
And next time you find yourself thinking, “Gosh, I don’t feel motivated to do anything right now” — STOP.
Then remind yourself that:
ACTION COMES FIRST, MOTIVATION FOLLOWS.
Now, let’s talk about how you can apply this method to experience more motivation, more often, in your own life and work…
How to apply this Method to Motivation
I have two challenges for you today…
1. Tomorrow morning, wake up 30 minutes earlier than usual—and get out of bed the moment the alarm rings.
The resistance you may feel about getting out of bed is what you have to contend with when pushing to make any change. As hard as it might be to put mind over mattress and throw off those warm blankets, you’ll notice that once you’re up and about, it’s not that hard to stay awake anymore.
Waking up earlier is not only an exercise in facing resistance — it serves as concrete proof (to yourself) that you CAN look at something you don’t feel like doing, and do it anyway.
That’s powerful.
And the confidence-boosting effect of getting yourself to do something that you’re too lazy/afraid/tired/nervous/”not motivated enough” to do, but would be genuinely proud of yourself for having done, is also your first shot of confidence for the day…
Which usually results in a positive upward cycle of confidence-boosting actions and emotions throughout the rest of your day.
All because you set the tone for success from the get-go.
But waking up early is just one simple exercise to demonstrate the power of The Action-First Principle… My goal is for you to see how powerful it is, and to then leverage this principle to push yourself to do ANYTHING that matters to you—regardless of whether you’re motivated or not.
Which brings me to challenge number two…
2. Make the following pact with yourself right now + say it out loud:
“If I know there’s something I need to do that could change me for the better, I promise myself that I will use The Action-First Principle to push myself to do it regardless of how I feel.”
See you in the next one,
—Dean
You’ve received this installment of Month of Motivation for free. To unlock all 30 parts of this program—along with everything else inside Club 12—upgrade to Premium today:
Up next…
The 4 Thieves of Motivation
One-half of knowing what you want is knowing what you’ve got to give up to get it. When you stop allowing the following four thieves of motivation into your life, you’ll notice an immediate upward shift in your motivation and productivity:













