July 2026: Recap & Integration Letter
Here's everything we covered inside Club 12 in the month of July 2026—and what you can expect to see in August.
2026 Calendar • Challenges • Workshops • Masterclasses
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This past month of July inside Club 12, we covered Personal Development Pillar #7: Communication. As I was reflecting on the month, I remembered a powerful piece of advice a mentor once shared with me regarding communication:
“The quality of your communication is the response that you get.”
Here’s what that means in plain English:
If people don’t “get you,” it’s not their fault; it’s yours.
If you attempt to communicate something, and the people on the receiving end aren’t understanding or applying what you’ve communicated in the way you intended them to—it’s not because of them, it’s because of you. It’s because your message, or the way you delivered it, needs refining.
Communicating well is like a superpower.
It’s also one of those life skills they never taught us in grade school.
So, what does effective communication look like?
Effective communication happens when you use words and intentions to transfer the contents of your thoughts into someone else’s brain.
Communications are conveyed in a few different ways: spoken, written, emotional, and behavioral. Let’s go over each of them, one by one…
1. Spoken communication
Communicating your ideas through the spoken word comes in handy when you’re addressing a large group of people in person. But it also matters in conversations.
The most important part of communicating during conversations is listening. No one’s more annoying than someone who talks talks talks—and never listens. Make your conversations like a tennis match—hitting the ball back and forth throughout. If you’re trying to build rapport or get someone to like you, keep the ball in their court longer than you keep it in yours.
If you’re addressing a group of people (speeches, presentations, small groups, etc.) know what you’re going to say and why you want to say it—before you say it.
2. Written communication
The written word is helpful when you’re trying to express your ideas to large groups of people through text-based means, like memos, essays, articles, or books.
Write like you speak, keep it simple, and don’t use fancy words when simple words will do. People will appreciate you for it.
3. Emotional communication
This is my personal favorite style of communication. Words backed with emotion are especially effective when we want to make a message matter.
For example, if you took a hairpin and threw it in my direction, it would bounce off my chest and fall to the ground. But if you took that same hairpin and drove against my chest with a hammer, you’d pierce right through my heart. That’s the kind of impact emotions can have if you use them properly.
4. Behavioral communication (body language)
Your body language often tells people everything they need to know before you ever open your mouth.
When you walk into a room, walk in like you mean it.
When you’re speaking with someone, give them your eyes, but don’t linger longer than you need to or you’ll send the wrong signal.
When you shake someone’s hand, grip firmly, but don’t squeeze like you’re compensating for something you don’t have.
When you say something audibly, bring your body into it if you want to drive the point home.
Use gestures, facial expressions, and body language to help your ideas land like a pilot does with an airplane: smooth, deliberate, and never phased by occasional bouts of turbulence.
Here’s everything we covered in July
See below for links to everything we covered inside Club 12 during Communication month.
Week 1.
Live Training: How to Speak so People Listen
We kicked off the month with a live training workshop, in which I shared some of my personal favorite techniques for commanding a stage with confidence and overcoming public speaking anxiety.
Weeks 2-3.
Series: Words that Work
In week 2, we kicked off the Club 12 Words that Work Series. In this 5-part series, I covered the five skills you need to become a dangerously effective communicator.
Find links to each day of the series below:
Week 4.
Masterclass: Crucial Conversations
To close-out the month, I released a new masterclass called, Crucial Conversations: Proven Tools to Navigate Difficult Discussions with Ease + Confidence:
Here’s what we’re covering in August
This month inside Club 12, we’re focusing on the eighth pillar of personal development, which is:
Leadership + Creativity.
Leadership is about your ability to guide, inspire, and influence people. You could be the leader of a company, industry, family, business, team - the list goes on and on.
Creativity is about using your imagination to bring something novel and valuable into the world. This could be a physical or digital product, a perspective, an idea, a drawing, a book, a patent - anything.
All throughout this month, we’ll cover what it takes to do both with excellence.
Club 12 members, keep an eye on the agenda page—which will be updated with details about this month’s live training workshop, series, and masterclass.
Get ready for an incredible month ahead.
Be your best,
Dean Bokhari
Founder, Club 12
Quick note about our training modalities:
Live Training Workshops (held at the start of each month) are designed to give you a solid overview of our monthly pillar of personal development (Jan: Goals, Feb: Relationships, March: Habits).
Monthly Challenges are designed to help you implement our pillar of the month.
Masterclasses (on-demand courses) are designed to help you master the monthly pillar. If you want to go deep, these are for you.
Yes—I love using emdashes. But I don’t use AI to write, so please excuse any errors—I’m human just like you.